Welcome to Lake Insights (“we,” “our,” or “us”).
We are committed to protecting your privacy and ensuring your personal information is handled safely and responsibly.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, mobile applications, or any related services (collectively, the “Service”). By using Lake Insights, you agree to the terms outlined below.
We collect information in the following ways:
Account Information: When you create an account (optional), we may collect your name, email address, password, and preferences.
User-Generated Content: Fishing logs, comments, posts, and shared photos or catches that you voluntarily submit.
Contact Information: When you reach out via forms or email.
Device Information: Browser type, operating system, and device identifiers.
Usage Data: Pages viewed, time spent, clicks, and interactions.
Location Data: If you enable location sharing, we use your location to display nearby lakes, weather, and fishing conditions.
Cookies & Analytics: We use cookies and third-party analytics tools (such as Google Analytics) to understand traffic and improve performance.
We may integrate public environmental data from:
NOAA (weather and alerts)
USGS (lake levels and water data)
TVA and other regional data providers
These data sources provide environmental and publicly available information—not personal data.
We use collected information to:
Provide and improve our Service and app experience.
Personalize lake dashboards, maps, and forecasts.
Send alerts, notifications, and service updates (if you opt-in).
Maintain site security, prevent fraud, and enforce our Terms of Use.
Analyze usage trends to improve usability and features.
We use cookies to:
Keep you signed in.
Remember preferences (such as favorite lakes or themes).
Track performance and usage for improvement.
You can disable cookies through your browser settings, but some features may not function properly.
We do not sell or rent your personal information.
We may share limited data in these cases:
Service Providers: Trusted partners who assist in hosting, analytics, or technical operations.
Legal Requirements: When required by law, court order, or government request.
Aggregated Insights: We may publish non-personal, aggregated statistics (e.g., “Top 10 most-viewed lakes in South Carolina”).
We retain your personal data only as long as necessary to:
Maintain your account,
Comply with legal obligations,
Resolve disputes,
Enforce our agreements.
You may request deletion of your account or data anytime by contacting us.
We use industry-standard encryption (HTTPS, SSL/TLS) and secure servers to protect your information.
However, no internet transmission is 100% secure. You use the Service at your own risk.
Depending on your location, you may have rights to:
Access the information we hold about you.
Request correction or deletion.
Opt-out of emails or notifications.
Withdraw consent to location or cookie use.
To exercise these rights, contact us at privacy@lakeinsights.com.
Lake Insights is not directed to children under 13. We do not knowingly collect personal data from minors.
If we learn that we’ve inadvertently collected data from a child, we’ll delete it promptly.
Our website may link to third-party sites (e.g., NOAA, USGS).
We are not responsible for the content or privacy practices of those sites.
We may update this Privacy Policy periodically.
The “Last Updated” date above reflects the most recent revision. Significant changes will be communicated via our website or email.
If you have questions, requests, or concerns about your privacy, contact:
Lake Insights
Email: privacy@lakeinsights.com
Website: https://www.lakeinsights.com
